Youtube:
Situation / Task / Action / result
My long-time customer approached me with frustration that his social media campaigns were struggling with engagement.
The average view time of his social media posts was 1-2 seconds which drastically hindered his view potential.
He tasked me with developing an ad campaign that would alleviate this problem and convert his target audience into customers. I approached this problem by identifying why his audience was swiping - a bad hook.
I then walked him through the process of creating multiple hooks for each video and a/b testing them. This led to a youtube campaign with 100,000 lifetime views and 150 subscribers in a little under two years.
